Name: Basic Logo Design
SKU: ldbas001
Availability: InStock

Description

*Hourly fee is waived as long as your revision credits are not exceeded. If revision credits are exceeded a $35 hourly fee will be applied from that point until completion. ^Multiple file formats refers to the various file formats (svg, eps, psd, jpg, png etc.) your completed design will be saved in for use in offline and online campaigns. Turnaround times for these buys are typically between 2 to 10 business days. Actual times will vary based on each client’s particular needs.

FAQs

Frequently Asked Questions

Many design firms/freelancers require a contract before committing to work or rendering services. Do you require any sort of contract?

Absolutely. However, to streamline my design processes, I have generalized all my contracts. What this means is that, by placing your order with me here online, you agree to the terms of these contracts. For your complete convenience I’ve made all contracts available for viewing and/or downloading on the contracts page.

Although you offer pre-priced or bundled products, can I buy designs without the extras or prints?

Absolutely. If there’s a service you’re interested in without extras or prints, just contact me for a free no obligation quote. Note: standalone designs may be billed at an hourly rate.

If you quote me a certain price before I commit, will that price change during the design process?

As long as your needs don’t change from the initial needs you stated at the time of the quote, No. If, however, your needs increase after the initial quote then the price may differ from the price quoted.

Do you charge an hourly fee or a flat fee for your design/development services?

I offer many service buys that are pre-priced, if you will, which saves you money in the long run. However, for custom projects or projects that exceed beyond the package price I do charge an hourly rate. Please see my pricing rates page for complete details.

After I place my order, how long will it be before have my logo?

Turn around times will vary according to each clients particular situation and needs. Typical logos can be completed in as little as 2 to 10 business days.

When you say, "save and deliver my logo in a variety of formats", what are they?

I save and deliver/ship your logo to you in a few different hi-res (high resolution) file formats, which include PDF, TIFF, PNG, JPEG as well as in the file format that the logo was created/designed in (i.e. .ai = Aobe Illustrator, .afdesign = Affinity Designer, .cdr = CorelDRAW, etc.).

I have a logo already. Can I have my current logo revised or redone by you?

I can and do occasionally revive (yes, I meant revive, not revise) old logos. However, because this involves redoing someone else’s work my hourly rate will be charged on logo redo projects. Please see my pricing rates page for details.

When you create/design my logo, will I own the exclusive rights to it?

Absolutely! The logo I create/design for you is yours free and clear, to use when and wherever you choose. You will own the exclusive rights to the logo as well as any and all files associated with your logo.

What exactly are Revision Credits?

Revision credits are the number of times you can have your design re-worked without charge after the first initial mockup/design is submitted to you for approval.

Once you exceed the credits given to you with your purchase or quote, you will be charged/billed at an hourly rate (please see pricing rates page for rates specific to each service offering) for each additional revision over. Each credit is worth or equal to one revision.

Still have questions?

Since I can’t possibly address every question and/or concern here, I encourage you to see FAQs specific to each service offering. Additionally, you can contact me for any and all questions and/or concerns you may have.

Logo Checklist

Logo Design Checklist

Since your logo is one of the most important assets in your advertising and marketing arsenal, there are a couple of things you should know when it comes to choosing a logo. They are as follows:

Keep It Simple!

Although instinctively, we may want to say it all and put it all in the design recipe, but great logos aren’t so cluttered. When thinking about your logo possibilities, please consider . . .

Less is more

Memorable logos often have less than more. By this I mean, 1 to 3 images and no more than 3 to 5 words. although there are many logos out there that exceed these parameters, they are far and few in between. If you must exceed these limitations, please try and do so tactfully.

Self-Explanatory

Although easier said than actually done, your logo should visually and briefly give meaning to what your business is all about. By this I mean try and keep your images and text relevant to what your business does. So, by all means try and keep it relevant.

Picture This!

Although pictures are often worth a thousand words, as the old adage goes, a logo is one instance where you may opt to go silent. Because pictures often distort or have to be constantly altered or manipulated at different resolutions/sizes they don’t make for good logo props. Cartoonish graphics and images are often the better choice for logos.

Color Selection

Choosing appropriate colors is also key to a great logo. When pondering colors, think about the backgrounds you may envision your logo on throughout the life of your company. Will it show up as vibrant on a dark background as it will on a lighter background.

Versatility

Wishing your company all the best in all of its pursuits, your logo may end up television, billboards, magazines, business cards, the internet as well as a host of other points of exposure.

So when envisioning your logo think about whether the images you envision will be adaptable in a wide spectrum of mediums, both off and online.

Graphic Checklist

Graphic Design Checklist

There are a couple things you may want to have in place before or immediately after placing your graphic design order. These items are as follows:

Content

Having your own content can save you a lot of time and in some instances money as well. If however, you do not have your own images, text, etc. I will acquire what I can from my own content libraries.

Graphics Content Submission

When submitting graphic content (i.e. images, pictures, etc.), to save space and download time I ask that you zip your files before e-mailing them to me (or you can use Dropbox or a similar free to low cost service to send me a download link to the content). This also applies to any video or movie files as well.

Text Content Submission

When submitting text content to me, I prefer you do so using any of the following file types: docx, doc, pdf, txt, ott or odt. Again, although these files types don’t tend to be as large as image or video files, I would prefer if you zipped them before e-mailing them to me (or utilize a free or low cost file storage service like Dropbox).

Know Your Colors!

Since this is your design, you should have a general idea of what colors you what your project to be before starting. You can provide me with this info (as well as any other information regarding your design during our initial meeting and/or correspondence).

Because colors onscreen can differ slightly from colors off screen, be ready to see a slight shift in shade/hue (i.e. lightness or darkness) to your color choices when displaying your logo or other imagery online and offline. Below I’ve provided some color F.Y.I. to help you understand this disparity between online and offline colors.

RGB (Red, Green & Blue)

RGB stands for Red Green and Blue, which are the basis for all colors you see online. All colors rendered online are made up of a lesser or greater amount of each of these three colors. Without going into a lot of technical jargon, RGB colors tend to be brighter than their off screen counter part (see below).

CMYK (Cyan, Magenta, Yellow & Black)

CMYK on the other hand are the colors of the print world. CMYK stands for Cyan or “C”, Magenta or “M”, Yellow or “Y” and Black or “K”. Again colors that you see on every thing from business cards to retail packaging are made up of a lesser or greater amount of these four colors. Although, CMYK colors tend to be less bright than RGB colors, they can still be vibrant and rich in color.

Design Process

The Logo Design Process

My intention is to remove the high cost, hassle and frustration to purchasing a professional logo. So to that end, I try and make the design process as smooth and simple as possible. However, before we begin the design process I ask that you, if possible, complete the logo design checklist (see previous and adjacent tab). By ensuring this checklist is completed, you will minimize the time needed to complete your logo project.

Once you have successfully completed the items in the logo design checklist the design process will involve a multi step process, which has been outlined below:

Purchase your package

The first order of business involves purchasing the logo design package that best fits your situation as well as your budget (or paying the invoice I submitted to you if this is a quoted custom buy).

Gather and Organize Content

Soon after your purchase (usually within 24 to 72hrs), I will be contacting you and establishing best contact times for you, as well as gathering or requesting information about your vision (color scheme, imagery you envision, slogan/catchphrase, etc.) for your logo.

Create a mockup

When all information and content is gathered, a mockup will be created based on all the information and/or content you provided to me during our initial meeting or correspondence. Once you approve or exercise revision credits the actual design will be created based on the approved and/or updated mockup.

Submit revised or final design for your approval

Once this revised or final design is completed it will be submitted to you for your approval. If you decide to have your design re-worked, I will re-work your design to your new or added suggestions and feedback. Once done I will re-submit the design for another preliminary or final approval.

Submission of your files

After your expressed approval, I will create the final design and then I will either provide a link to download any necessary files, deliver the files in-person or ship any and all products and/or files associated with your project to you.

Contract

DESIGN SERVICES CONTRACTS

For the sake of legalities, your piece of mind as well as to keep all design service purchases transparent from the start of the design process to the completion of the process, all my services are bound by contracts. These contracts are provided for acknowledgement, viewing and downloading during the time of your purchase. Additionally, they can be viewed and/or downloaded here as well.

Logo Design Contract

View / Download Contract

Graphic Design Contract